Built from inside the system, by people who needed it to be better.
From humble beginnings and personal experience, Rabeena founded The CARE Group & Co. to be the provider she wished had been there when it mattered most. Built on trust, consistency, and genuine relationships, CARE is about more than delivering supports, it is about creating homes, opportunities, and a sense of belonging. Today, Rabeena and Libby lead the team on the ground in Coffs Harbour and Sydney, ensuring every person is known, valued, and supported to live a fulfilling life.
Rabeena
Founder & Director
Rabeena spent her career in the major banks, progressing through a range of operational leadership roles where she developed expertise in stakeholder engagement, business operations, governance, risk management, and strategic delivery. Following a redundancy, she transitioned into the disability sector as an auditor, gaining firsthand insight into how compliance, quality, and service delivery come together to shape outcomes for people.
At the same time, she was navigating the care and support system through her own family’s experience. Seeing the gap between what services promised and what people actually received sparked a vision for something different, a provider built on consistency, accountability, and genuine care. That vision became The CARE Group & Co.
Her corporate background continues to influence how the organisation operates today. A strong focus on operational excellence, sustainable growth, quality systems, and continuous improvement underpins every aspect of CARE. Combined with lived experience and a deep commitment to the people it supports, this provides a perspective that is both practical and deeply person-centred.
Libby
Operations & Compliance Manager
Libby runs the home day to day. Rostering, meet-and-greets, direct resident support when it is needed. Referrers and families specifically value her warmth and her clarity.
The dynamic between Rabeena and Libby is deliberate. Rabeena leads external relationships and strategy. Libby leads on the ground, and acts as a counterbalance, surfacing practical constraints when an idea needs grounding.
When one of our residents has had a hard evening, Libby has been known to drive her through it personally. Unrostered. Unfunded. Because it breaks the cycle and steadies the team on shift. That is the kind of operator she is.
To be the provider that stays.
People with complex needs are sometimes the ones who get passed the furthest along, the longest. Families fight alone for years. The right home, the right team and the right rhythm can change all of that.
Rabeena built this business because she lived that view from inside. She has also seen, in countries she visits, what happens to people with disabilities when there is no system at all, which is why she still partners with an NGO in India that finds them and brings them somewhere safe.
The CARE Group & Co. exists to be the provider that holds the line. The people who need care the most are the ones who deserve to know their home is going to be there tomorrow.
Four things that shape how we run the business.
Skills and care, in equal weight
Care and credentials both matter. We screen for both, and we hire when they show up together. It is what allows the team to be safe, calm and capable in the same breath.
Stay through the hard months
Hard months are part of any placement that means anything. We are built to stay through them. Structure holds during escalations. The team builds around complexity rather than stepping back from it.
Right person, right home
When a placement here is the right match, we say so. When somewhere else would suit better, we name a provider who fits. We have done this. They send the right people back. Fit comes before revenue.
Real life, not just support
A home is where the rest of life happens. Birthdays in the kitchen, weekends at the coast, the men's shed running, a new recipe nobody nailed the first time. We build the day around the people who live in it, not the other way around.
“I kept waiting for them to leave, because that’s what had always happened before. But they didn’t. The first six months were honest, and trust took time. Then one day I realised I wasn’t carrying everything on my own anymore. They were there, and they stayed.”
Come and walk through one of our homes.
The atmosphere visitors notice is the strongest signal we have. Come and feel it.